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Events | Video | Case Studies
The Event
Prudential National Annuity Council - Ritz Carlton, Cancun, Mexico
The Challenges
International venue
Many off-site activities, spread over long distances
Structural challenges of venue
Budgetary restrictions
Shipping and delivery of equipment
The Analysis
150 top sales reps and their spouses, and 75 home office staff and spouses attended this meeting at this international venue.
We provided full audio, video, staging and lighting for this event. The Grand Ballroom acted as both a General Session and as The Final Night Dinner venue. Many “unforeseen” creative ideas were developed on site, and as usual, we “go with the flow.”
Not only did we oversee the General Session, but we provided equipment and management support for cocktail parties, making sure that the CEO was both seen and heard by his guests. Additionally, we provided an onsite candids/recap show which was shot, edited and played on site for the attendees.
Challenges included low ceilings in the main ballroom, higher than anticipated attendee turnout (we were going to be tight in the ballroom), and coming up with cost-effective ideas that would still allow this event to be special. Shipping costs were a challenge. We wanted light-weight, simple staging that required minimal lighting requirements (lights are heavy!).
The Outcome
The client was extremely happy with our participation, and we continued to do many, many more events with them.
In Cancun, we accomplished our goals, and provided multi-colored lights which lit our flats, staging which masked low-hanging chandeliers, a jungle’s worth of plants, and a 12 foot, inflatable Rock of Gibraltar (the logo for Prudential), which inflated on cue as the CEO took the stage. The opening video was completely 3-D, full-motion animation, and complemented the set. The client was happy with the approach, the implementation and the price tag.
© 2010 Moonfish Production, Ltd.
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